Pinterest Pin Size Guide (2026)

Pinterest's feed is a masonry grid — taller images take up more visual space and get more attention. The 2:3 ratio (1000×1500px) is the sweet spot: tall enough to dominate the feed without getting truncated.

Pins taller than 2:3 (like 1:2.1 or longer) get cut off in the feed. Users only see the top portion, and they have to tap to view the full image. This means your call-to-action or key information at the bottom may never be seen.

Square pins (1:1) work but take up less space in the feed, resulting in lower click-through rates in most niches.

Most high-performing pins include text overlay. Here's how to place it effectively:

Keep text in the top two-thirds. Pinterest may crop the bottom of tall pins in the feed. Any text below the 2:3 crop line risks being hidden until someone taps.

Use large, bold fonts. Most users browse Pinterest on mobile. If your text isn't readable at thumbnail size (about 236px wide in the feed), it won't drive clicks.

Leave breathing room. Don't fill every pixel with text. Pinterest's own research shows pins with 30% or less text coverage perform best.

Contrast matters. Use a semi-transparent overlay or text shadow to ensure readability over any background image.

Standard pins: 1000×1500px (2:3). The default format for most content.

Idea pins (multi-page): 1080×1920px (9:16) per page. These are full-screen vertical stories — think of them like Instagram Stories.

Product pins: 1000×1500px (2:3). Same as standard pins, but linked to product catalogs. Clean product shots on white backgrounds work best here.

Video pins: 1000×1500px (2:3) or 1080×1920px (9:16). Max length 15 minutes, max file size 2 GB. First frame matters — it acts as the cover in the feed.

Uploading landscape images. Horizontal images get crushed in the vertical feed. They appear tiny and get almost zero engagement. Always crop or pad to portrait.

Using low-resolution photos. Pinterest requires at least 600px wide, but anything under 1000px looks blurry on retina screens. Always upload at 1000px wide minimum.

Ignoring mobile preview. 85% of Pinterest traffic is mobile. Your pin will display at roughly 236px wide in the feed — check that text and key elements are visible at that size.

Forgetting alt text. Pinterest uses your pin description and alt text for search indexing. Skipping these means your pin won't appear in Pinterest search results.